Archive for November, 2008
Reversion marketing
Reversion marketing is the evil twin of conversion marketing. The reversion marketing experience from a consumer point of view is about receiving such dreadful service that you choose to leave. Why would any organisation do this? Well, it’s a way of getting rid of unprofitable customers without directly saying to them ‘we don’t want you [...]
Filed under: marketing | Leave a Comment
Tags: customer, marketing, segmentation
Digital ego?
I spent yesterday at the Silicon Valley Comes to Oxford (SVCO) event, which I can heartily recommend to anybody interested in hearing about the intersection of technology and entrepreneurship from the horses mouth. There were many highlights to the day, but for me the most interesting presentation was by Susan Greenfield on ‘The Brain: neuroscience [...]
Filed under: identity | Leave a Comment
Tags: digital identity, ego, id, identity, virtual people
My experiment with directed social bookmarking seems to be working out well, though I still don’t have an appropriate feedback vehicle. Nudge, nudge to those that have offered to help. One of the interesting things that’s happened is that people who I direct stuff towards are starting to become significant in my tag cloud. This [...]
Filed under: e2.0 | Leave a Comment
Tags: AMQP, e2.0, enterprise 2.0, identity, MBUN, persona, rss, social web
The Myth of Software Support
I’ve been too quiet of late, and part of the problem has been this blog post, which has become something of a mental bolus. It’s time to get it out. The title really says it all. It’s my assertion that software support, or at least big company support for enterprise customers, is a myth. Not [...]
Filed under: software | 2 Comments
Tags: software support
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