Google – trying to be too clever
It’s one of those features that user experience engineers get very excited about – Google’s ability to figure out where in the world a browser is coming from and offer content up in the likely language of the reader. But this should not take precedence over personalisation. I don’t want my Google Reader in Hebrew or French just because I happen to be in Tel Aviv or Paris. When I sign in it’s me alright! I still speak (and read in) English. Google must know this – I usually use English, I usually browse from England, all of my search queries are in English, the emails that I send are in English, and the blogs I read are written in English. User experience #FAIL.
I realise that there’s a vanishingly small number of really smart people out there that speak many languages, and get their head into the local language when they’re abroad. They might like this ‘feature’, as it allows them to stay in role. For the rest of us though I think we need a better default behaviour – only try to guess language before signing in, once signed in use what I normally use.
Filed under: identity | 3 Comments