Posts Tagged ‘digital identity’

It seems that the term Persona is finally finding its way into common usage, and I’m encouraged by the recent posts by Nishant Kaushik and Mark Dixon.

This post has been stewing for some time, and perhaps the fuss today over the launch of the .tel domain gives me a good reason to serve it up. It’s my view that telephone numbers were THE original digital identity scheme. Of course like most pioneering activities things weren’t thought through particularly well, and we’ve […]

Digital ego?


I spent yesterday at the Silicon Valley Comes to Oxford (SVCO) event, which I can heartily recommend to anybody interested in hearing about the intersection of technology and entrepreneurship from the horses mouth. There were many highlights to the day, but for me the most interesting presentation was by Susan Greenfield on ‘The Brain: neuroscience […]



OK, it’s time for my first serious post, and it’s not about a brand of fertility monitor. Persona is a term that’s increasingly being used in conversations around digital identity, but it’s not one that I typically find to be well defined.  The Wikipedia entry doesn’t help much, as it is about the more general […]