I got an email proclaiming:

AmazonFresh – now in your area

If that wasn’t exciting enough in its own right (which would probably be the case) it went on to say:

Get a £20 Amazon.co.uk gift card when you spend £60 or more on an AmazonFresh order and have it delivered between 16 – 30 June, 2016

I’m a sucker for a deal, so I thought I’d give it a try (in place of my usual Waitrose Deliver order).

The first problem was when I clicked on the link in the email https://www.amazon.co.uk/b/?ie=UTF8&node=10407261031&bbn=6723205031

Ah – the old & to & gag. A few backspaces later and I’m at this:

Alarm bells are starting to ring now. You know where I live Amazon. You know the postcode. Rule #1 of UX is don’t ask a human to answer a question where the computer already knows.

So then I enter my postcode:

And I look back at the email:

… The Offer is limited to selected London postcodes where AmazonFresh is available …

So AmazonFresh isn’t now in my area, because my area isn’t London, that’s not where I live (and Amazon knows that). So the whole thing is a ham-fisted waste of time.

I look forward to my London friends telling me how great Fresh is. If they can get past the old & gag.