The going rate for ratio is in the region of £0.50/GB – approximately the same as physical storage. Let me restate that – people will pay as much for the ability to download content as they will for the empty physical asset to store it on. Also bear in mind that bandwidth is getting cheaper at a different rate to storage – so right now we’re passing the crossover point – the ‘freetards’, or at least people in their community are willingly paying more for ratio (=bandwidth) than they are for disk.