Posts Tagged ‘marketing’
A day in the life of a CTO
I’ve been working as a CTO in some shape or form for almost 8 years now. Many people tell me that they want to be a CTO, and then moments later ask what’s involved. Wednesday wasn’t a typical day – they’re (thankfully) not all that full on, but it serves as a good example of […]
Filed under: CTO, presentation | 1 Comment
Tags: CTO, marketing, meetup, presentation, sales
Monitising the freetards pt.1
The going rate for ratio is in the region of £0.50/GB – approximately the same as physical storage. Let me restate that – people will pay as much for the ability to download content as they will for the empty physical asset to store it on. Also bear in mind that bandwidth is getting cheaper at a different rate to storage – so right now we’re passing the crossover point – the ‘freetards’, or at least people in their community are willingly paying more for ratio (=bandwidth) than they are for disk.
Filed under: marketing, media, technology | 4 Comments
Tags: content, copyright, DRM, free, freetard, marketing, music, p2p, torrent, tv, video
Uniqueness modifiers
Unique is like the Highlander, there can be only one.
Filed under: grumble, marketing | 2 Comments
Tags: marketing, sales, unique
I was recently having breakfast with a Venture Capitalist who said that he wouldn’t invest in any web2.0 company that had an advertising based business model. I can’t blame him. It frankly amazes me that so much of the web is run on advertising right now. My personal sense is that advertising has become part […]
Filed under: marketing | Leave a Comment
Tags: advertising, brand, DVR, google, marketing, PVR
Reversion marketing
Reversion marketing is the evil twin of conversion marketing. The reversion marketing experience from a consumer point of view is about receiving such dreadful service that you choose to leave. Why would any organisation do this? Well, it’s a way of getting rid of unprofitable customers without directly saying to them ‘we don’t want you […]
Filed under: marketing | 1 Comment
Tags: customer, marketing, segmentation
Chris Swan's Weblog 