Posts Tagged ‘segmentation’
Reversion marketing
26Nov08
Reversion marketing is the evil twin of conversion marketing. The reversion marketing experience from a consumer point of view is about receiving such dreadful service that you choose to leave. Why would any organisation do this? Well, it’s a way of getting rid of unprofitable customers without directly saying to them ‘we don’t want you […]
Filed under: marketing | Leave a Comment
Tags: customer, marketing, segmentation
