Archive for the ‘marketing’ Category
Bespoke realities
TL;DR My ad blocker has been hiding things from me. Mostly things that I don’t want to see. But what we do see, and what we don’t see, is all part of crafting bespoke realities. Background My friend Ben Ford frequently says “What we perceive as reality is an internal simulation of our interaction with […]
Filed under: identity, marketing, politics, technology, wibble | 2 Comments
Tags: ads, bespoke, blocker, reality, simulation, social media, surveillance capitalism
The Front Row
This seems important enough not to just be a note in my July 2020 post when it comes. I’ve seen a new interaction model emerge for virtual events, which I think maps into Fred Wilson’s 100/10/1[1] “rule of thumb” with social services: 1% will create content 10% will engage with it 100% will consume it […]
Filed under: marketing, presentation, technology | Leave a Comment
Tags: audience, comedy, engagement
eBooks and price discrimination
The weekend brought a bit of a storm over Amazon booting Macmillan off its platform, which has brought lots of worthy analysis from Charles Stross, Tim Bray and others. Perhaps I’m missing something here, but it seems to me that the whole problem with eBooks is that they have only one dimension for price discrimination […]
Filed under: marketing | 1 Comment
Tags: books, ebook, economics
Monitising the freetards pt.1
The going rate for ratio is in the region of £0.50/GB – approximately the same as physical storage. Let me restate that – people will pay as much for the ability to download content as they will for the empty physical asset to store it on. Also bear in mind that bandwidth is getting cheaper at a different rate to storage – so right now we’re passing the crossover point – the ‘freetards’, or at least people in their community are willingly paying more for ratio (=bandwidth) than they are for disk.
Filed under: marketing, media, technology | 4 Comments
Tags: content, copyright, DRM, free, freetard, marketing, music, p2p, torrent, tv, video
Uniqueness modifiers
Unique is like the Highlander, there can be only one.
Filed under: grumble, marketing | 2 Comments
Tags: marketing, sales, unique
I was recently having breakfast with a Venture Capitalist who said that he wouldn’t invest in any web2.0 company that had an advertising based business model. I can’t blame him. It frankly amazes me that so much of the web is run on advertising right now. My personal sense is that advertising has become part […]
Filed under: marketing | Leave a Comment
Tags: advertising, brand, DVR, google, marketing, PVR
Reversion marketing
Reversion marketing is the evil twin of conversion marketing. The reversion marketing experience from a consumer point of view is about receiving such dreadful service that you choose to leave. Why would any organisation do this? Well, it’s a way of getting rid of unprofitable customers without directly saying to them ‘we don’t want you […]
Filed under: marketing | 1 Comment
Tags: customer, marketing, segmentation
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