Posts Tagged ‘user experience’

I’ve been noticing that lots of the services I use online have been getting worse. My friends have been complaining too. I think I know why. A/B testing is a great way for product managers to make decisions based on data (rather than their own gut feel). But what happens when A/B testing meets the […]


I got an email from my bank yesterday telling me that they’re rolling out two factor authentication (2FA) to protect their my money from fraudsters. It looks like a pretty standard one time password (OTP) based scheme that will have a choice between mobile and physical tokens. They’re being pretty inflexible about the deployment model […]