Archive for the ‘marketing’ Category

The weekend brought a bit of a storm over Amazon booting Macmillan off its platform, which has brought lots of worthy analysis from Charles Stross, Tim Bray and others. Perhaps I’m missing something here, but it seems to me that the whole problem with eBooks is that they have only one dimension for price discrimination […]


The going rate for ratio is in the region of £0.50/GB – approximately the same as physical storage. Let me restate that – people will pay as much for the ability to download content as they will for the empty physical asset to store it on. Also bear in mind that bandwidth is getting cheaper at a different rate to storage – so right now we’re passing the crossover point – the ‘freetards’, or at least people in their community are willingly paying more for ratio (=bandwidth) than they are for disk.


Unique is like the Highlander, there can be only one.


I was recently having breakfast with a Venture Capitalist who said that he wouldn’t invest in any web2.0 company that had an advertising based business model. I can’t blame him. It frankly amazes me that so much of the web is run on advertising right now. My personal sense is that advertising has become part […]


Reversion marketing is the evil twin of conversion marketing. The reversion marketing experience from a consumer point of view is about receiving such dreadful service that you choose to leave. Why would any organisation do this? Well, it’s a way of getting rid of unprofitable customers without directly saying to them ‘we don’t want you […]